How to find Contacts at Wineries in 2025

Finding winery contacts in 2025 is easier with the right tools and strategies. Here’s a quick guide:

Top Tools: Use platforms like B2B Wine Prospects for verified winery contacts, LinkedIn Sales Navigator for targeting roles like winemakers, and AI-powered CRMs (e.g., HubSpot, Salesforce) for managing outreach.
Directories: Explore resources like the American Winery Guide, Wine Institute directories, or regional groups like Napa Valley Vintners for detailed contact lists.
Networking: Attend events like the Unified Wine & Grape Symposium or Vinitaly to meet decision-makers face-to-face.
Tailored Outreach: Craft personalized messages addressing wineries' specific challenges, such as sustainability or direct-to-consumer marketing.

Quick Comparison of Tools

Tool/Resource	Features	Best For
B2B Wine Prospects	Verified winery contacts, U.S.-focused	Detailed, reliable contact info
LinkedIn Sales Navigator	Advanced filters, real-time lead insights	Targeting specific professionals
AI-Powered CRMs	Lead scoring, contact validation, automation	Organizing and optimizing outreach

Combine these methods to build meaningful relationships and stay competitive in the evolving wine industry.

Best Tools and Databases for Finding Winery Contacts

The wine industry is constantly changing, and having the right tools can make all the difference when it comes to connecting with key winery decision-makers in 2025. Here's a breakdown of some of the most effective platforms you can use.

B2B Wine Prospects: A Winery-Focused Database

B2B Wine Prospects is tailored specifically for the wine industry. It provides detailed coverage of U.S. bonded wineries, including verified contact details for decision-makers. With a premium subscription, users gain access to advanced search tools and full contact information, while the basic plan offers limited data.

The platform uses a credit-based payment system, so you only pay for the contacts you need. Each contact comes with source links, making it easy to confirm the information's accuracy.

LinkedIn Sales Navigator for Winery Professionals

LinkedIn Sales Navigator is a powerful tool for connecting with winery professionals. It allows users to target roles like winemakers and marketing directors using advanced search filters.

One of its key strengths is real-time insights into potential leads' activities. This feature helps you craft personalized outreach messages and determine the best time to send connection requests, making your approach more effective.

AI-Powered CRM Systems for Winery Outreach

AI-powered CRM tools are game-changers for managing winery contacts and outreach efforts. These systems come with features that simplify and improve your workflow:

Lead Scoring: Uses AI to analyze behavior and predict which leads are most likely to engage.
Contact Validation: Automatically checks the accuracy of contact details.
Predictive Analytics: Offers data-driven suggestions for the best timing and methods for outreach.

Platforms like HubSpot and Salesforce combine these capabilities, helping you manage leads more effectively. They also integrate with tools like B2B Wine Prospects and LinkedIn Sales Navigator, ensuring your contact information is accurate and your outreach is efficient.

With these platforms, you'll be well-equipped to identify and connect with the right winery professionals.

Effective Ways to Identify and Contact Winery Decision-Makers

Using Winery Directories and Associations

The wine industry's shift toward digital tools has made it simpler to find accurate contact details. Resources like the American Winery Guide and Wine Institute directories are great starting points. Regional groups such as Napa Valley Vintners also provide member directories that include key decision-makers' contact information.

For more precise targeting, use region-specific directories. For instance, the Wine Institute's database features detailed profiles of over 1,000 California wineries, including contacts for winemakers and vineyard managers. Many directories offer free basic access, but premium options with advanced features usually require a subscription. While these directories are helpful for initial research, meeting in person can provide deeper insights into how these wineries operate.

Networking with Winery Professionals

Building connections in the wine industry often comes down to strategic networking. Industry events are ideal for meeting decision-makers directly. For example, the Unified Wine & Grape Symposium in Sacramento draws over 14,000 professionals annually. Similarly, Vinitaly serves as a global gathering point for key players in the wine world.

To make the most of these events, focus on presenting solutions to industry challenges, such as sustainability practices. A useful tactic is to schedule short meetings with potential contacts ahead of the event. Then, use your face-to-face time to showcase how your solutions can specifically benefit their operations.

Analyzing Data to Prioritize Leads

Data analysis tools can help you zero in on the best winery contacts. When evaluating leads, focus on factors like:

Factor	Key Details	Why It Matters
Production & Market Focus	Annual case production; DTC vs. distribution	Reveals resource capacity and business goals
Technology Adoption	Current systems in use	Indicates openness to new solutions

By tracking these metrics with CRM tools, you can identify patterns in winery behavior and gauge their interest in partnerships. For example, WiseConn's collaboration with 4 Winds Winery shows how understanding a winery's technology adoption can lead to successful partnerships.

Once you've prioritized your leads, the next step is crafting a tailored outreach strategy to build meaningful connections.

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Tips for Reaching Out and Building Relationships with Wineries

Once you've pinpointed the key winery contacts to target, the next step is to create an outreach approach that gets their attention and fosters connections.

Highlighting the Value of Your Offer

Focus on solving wineries' specific challenges in 2025 with clear, results-driven solutions:

Value Component	Example Application	Expected Outcome
Cost Savings	Automated inventory management	15-20% cut in operational costs
Revenue Growth	Direct-to-consumer marketing tools	Potential 3.2% increase in sales volume
Sustainability	Eco-friendly packaging solutions	Lower carbon footprint + stronger market appeal

Support your claims with solid data and practical examples. For instance, point out that 70% of wineries still lack basic SEO optimization, which presents a clear area for growth.

Writing Personalized Messages

Avoid generic emails - they often end up ignored or in spam folders. Make your outreach stand out by referencing specific achievements, such as awards or sustainability efforts, to demonstrate genuine interest.

"Times are changing. Even in the wine industry that always seems to be late-adopting new trends, wine producers and wineries will have to convince consumers directly using social media and digital platforms that their product is worthwhile." - Julien Miquel, Digital Strategy Consultant

With the industry moving toward digital engagement, crafting tailored messages has never been more important for building meaningful relationships.

Strategic Follow-Ups to Keep the Conversation Going

Follow up thoughtfully to stay on their radar without being pushy. Start with a personalized email, then follow up within a week by sharing relevant insights or updates. Stay connected through LinkedIn or by attending industry events. At every step, make sure you're offering something valuable while respecting the wine industry's relationship-focused culture.

Conclusion: How to Find Winery Contacts in 2025

Tools and Strategies to Use

Locating winery contacts in 2025 means blending modern digital tools with tried-and-true networking methods. B2B Wine Prospects stands out as a go-to database, offering a detailed list of U.S. bonded wineries along with verified decision-maker contacts. Tools like LinkedIn Sales Navigator and AI-powered CRMs have become essential for organizing and managing these connections effectively.

While databases and digital platforms make the process smoother, pairing them with traditional methods - like attending industry events or leveraging personal referrals - remains crucial. This combination creates a powerful strategy for building strong winery relationships.

Adapting to Industry Changes

"Times are changing. Even in the wine industry that always seems to be late-adopting new trends, wine producers and wineries will have to convince consumers directly using social media and digital platforms." - Julien Miquel, Digital Strategy Consultant

The wine industry is catching up with digital transformation, and staying ahead means adopting these new engagement strategies. Social media, sustainable practices (like those led by Wines of Chile), and a data-driven approach are becoming central to success. Tracking growth trends and tech adoption allows for more precise outreach, ensuring your efforts are focused on the right opportunities.

Even with all these tools, don’t forget - personal connections and genuine relationships still hold the most value in the wine industry.

FAQs

How do I find decision-makers on LinkedIn?

Start by using LinkedIn's search bar with the "People" filter. Include specific industry terms like winery, vineyard, or wine industry, paired with role-related keywords such as winery owner, sales director, or founder.

For a more targeted approach, use LinkedIn's advanced filters to refine your search by:

Location (e.g., specific wine regions)
Current company (e.g., target wineries)
Industry experience (e.g., wine and beverage sector)

For even better results, consider using LinkedIn Sales Navigator. This tool offers advanced search features, such as filtering by company size or job title, and provides deeper insights into potential leads. You can also save custom searches to track prospects over time.

What are effective alternatives to LinkedIn for finding winery contacts?

LinkedIn is great, but it’s not your only option. Industry-specific resources like B2B Wine Prospects and organizations such as the Wine Institute can also help you connect with wineries and key decision-makers. These platforms often provide detailed directories tailored to the wine industry.

How can I leverage AI-powered CRM systems?

AI-powered CRM tools like HubSpot and Salesforce can make winery outreach much easier. They offer features like:

Lead scoring to prioritize prospects based on engagement.
Contact analysis to identify patterns in successful connections.
Automated follow-ups to ensure consistent communication.

These systems help streamline your outreach process and build stronger, long-term relationships with wineries.

What makes an effective outreach message?

Focus on the winery’s specific needs and challenges rather than jumping straight into your product’s features.

"When reaching out to winery decision-makers, reference specific aspects of their business, such as their production volume or recent sustainability initiatives. This shows you've done your homework and aren't just sending generic pitches." - Digital Strategy Consultant at Wine Institute

Keep your message short, personalized, and to the point. Always include a clear call to action that respects their time and role in the industry.